North Americans, I'm one of you. You have to leave for a while. You gain perspective.
Back in '07, I left. I was in Australia in '09 and some Aussies asked me, 'what's it like living over there?'
The only thing I could come up with at the time was " causes neuroticism.' It's so much worse now that we have social media, smartphones, and a penchant for duelling forms of misinformation.
What I learned is that there are many ways to live. There are lots of goals people have — and can have — many of them are quite modest: a safe place to live, love, and feel part of community. There are much worse daily experiences than those we hear about in the news, or see on TV, or read about it books. There is truly grinding poverty and privation that does not translate well into a novel or an article — readership is fickle. Yet, from those ashes, there is still joy, levity, and grace.
So, we residents of the most powerful economies must see outside of our bubbles. We must see, first hand, how we are duped into believing there is only one set of goals, one North American dream, one prestige, and one centre of power. When you spend enough years away, you just might forget about homeownership, career-building, and fretting over retirement. You might find that life is about living, about doing good work, and about being with people you care to pass the time with.
At least, that's what 12 years outside of NA taught me.
Would materialism or consumerism, then, be the turn-off? Making more of "possessing" than "being" or "doing" is a real turn-off for me.
And, materialism/consumerism is — truly — promoted everywhere.