"Go woke, go broke".
Seriously, has this really happened to any company?
It's easy to claim Bud Light, but they were doing fine until they backed away from supporting LGBT, then they had trouble (from both sides), so it's just as easy to claim "Go fasc, no cash".
WotC never cared much about the novel and stories part of their IPs. You could tell from the MtG lore that it always was a distant second.
Forgotten Realms was amazing in the 80s and 90s, but that was when it wasn't bought out by WotC and still a part of TSR. Now that it's part of WitC (Hasbro), all of the lore is not cared much about in all their IPs.