You don’t need a monopoly for this to be a problem.
Databrokers can offer data sets of “customer price elasticity”. Tables of “how much we think X would spend on these generic item categories”. Eg “booly would pay $15 for a burger, vs $10 average”
Point of Sale systems could start offering integrations to these data sets.
All shops have to do now is set a list price, a minimum price, a category, and leave it up to the PoS to (not) give discounts.
You want a burger, you’re fed a single-use short lived discount “$5 off a $20 burger. Today only” While someone else gets “buy one get one free”.
It’s then a ‘fair’ market. Shops have and ‘compete’ with their (high) list prices, data brokers compete with “excess profit” statistics (ie, how much more money above the minimum price they made). Nobody is colluding, they’re just basing discounts off external arbitrary signals.
It slowly becomes the norm to get just-in-time discounts, and the consumer gets shafted. If you’re not in the system, you’re paying more than everyone else.
(And all of this has been happening in some markets for over a decade)
Social/Mobile games. So an already predatory industry. Let’s get people addicted to a game, and then suck as much money from them as possible.
In the industry, we definitely weren’t the only ones doing it. And really we were only doing basic stuff (it was all in house developed middleware, so effort vs reward didn’t make much sense to go hard) I wouldn’t be surprised if others were going deep.
Everything was broken down into campaigns (we’d have multiple running at any one time) targeting different segments. Then we’d track the conversion, sale, and retention numbers of those campaigns against each other. Sometimes one campaign might flop for one segment but not another, so we’d retarget with a new one.
I don’t think it’s used much in other markets. I know Twilio has Segment, that could be used to do segmented pricing but I’ve never really seen it done in other industries.
I wouldn’t say it’s jaded me. It has made me conscious of my data footprint. I don’t play mobile or f2p games. But I am weary. The COVID greed-flation showed the mindset of businesses. It might not be long until targeted pricing becomes worthwhile to make number go up (still), and hidden under the guise of “lowering prices”.