Also the social network of people even just including the closest friends and family usually even in dense cities spreads out at least a few km.
Who do you think is going to maintain friendships across a few kilometres? Maybe the hardcore walkers, but the average person is just going to find new friends, just like they do now when distances become too great.
their entire supply chain would be much less (thermally/CO2/resource) efficient if we were to split theses factories to enable local production.
That's a feature. Have you seen how much Canadians bitch and moan about wealth inequality? Splitting up central operations into small, local operations is how you beat wealth inequality.
But I get it. Change is scary.
He's talking about how the standard unit of alcohol definition bears no resemblance to anything people actually interact with in the real world. For example, one unit of alcohol is ~200mL of a typical beer. When was the last time you saw beer sold in 200mL containers?
He is saying that if you want to communicate such ideas to people you need to speak to them at their level, not something geared towards scientists. If you ask random people on the street how much beer one drink is, they will likely tell you it is one pint (473mL), when in reality that is more than two drinks.
And when one finds out that, they are not going to reel in horror, they are going to laugh at how out of touch someone was to communicate that idea so poorly.