Žižek

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For focussed discussion and debate on the Giant of Ljubljana, Slavoj Žižek and the Slovenian school of psychoanalytically informed philosophy.

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CompleteBecile@lemm.ee

On the False Freedom of Choice and Soft Power Under Cloud-Capitalism (lastreviotheory.medium.com)

submitted 1 month ago by CompleteBecile@lemm.ee to c/zizek@lemm.ee

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Abstract: In this essay, I use the works of Byung-Chul Han, Yanis Varoufakis and Zizek to discuss the ways in which power has shaped in our new era of 'cloud capitalism' such that the subjugated is not even aware of their own subjugation, thinking themselves free. I discuss the difference between negative and positive power and how ideology masks soft power as an illusory freedom of choice.

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