this post was submitted on 13 Jun 2024
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Steam owner Valve accused of ripping off 14m UK gamers (www.bbc.com)
submitted 2 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] Mango@lemmy.world 1 points 2 months ago (1 children)

Why does game company need a publisher when they can host on Steam or one of it's lesser competitors and pay YouTubers to get the initial word out?

[–] nanoUFO@sh.itjust.works 1 points 2 months ago (1 children)

Probably because they can also finance the games being made. Indie devs generally don't have much money.

[–] Mango@lemmy.world 1 points 2 months ago

Just take a loan. Build a portfolio to convince the lender. Hire some marketing people.

[–] MenschlicherFehler@feddit.de 0 points 2 months ago* (last edited 2 months ago)

Valve is not the one setting the prices. The publishers/developers are. One could argue that they are increasing their prices becauses of Valve's cut, but they aren't. A Ubisoft game for example costs the same on Steam as it does on the Ubisoft store, which is obviously not taking any cuts for its own games.

Also, 30% is the industry standard. Here is a nice overview IGN made in 2019. https://oyster.ignimgs.com/wordpress/stg.ign.com/2019/09/GameRetailerCuts_infographic-1.png

Edit for the price parity argument: If the parity would have increased game prices to include Valve's cut, AAA games would have gotten 30% more expensive many years ago. But they didn't.