Just the art for me, really. Fatfurs just look so cuddly and huggable. I'm not really into the more darker or messier aspects of this subset of the fandom either, just the whole "big round and soft" part.
Now, if I were to wake up one morning as my fursona, I would be willing to give it a try if I'm in my fursona's world as well, but that's partially because one of my fursona's friends is a witch who makes all sorts of body altering potions including a temporary weight gain one. If I was still in the real world as my fursona I'd probably only consider getting huge if it was through sumo training.