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‘I’m highly confident we’re going to be able to pour enough gasoline on this to help it grow,’ the Meta CEO told investors on Wednesday.

Meta CEO Mark Zuckerberg has high hopes for Threads, his competitor to the company formerly known as Twitter.

During Meta’s second quarter earnings call with investors on Wednesday, Zuckerberg was asked multiple times about Threads and his expectations for its long-term success. He said it’s a “weird anomaly in the tech industry that there hasn’t been an app like this for text-based convos that has reached 1 billion people,” echoing previous comments he has made both on Threads itself and during a recent interview with the podcaster Lex Fridman.

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