Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
this post was submitted on 20 Nov 2024
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A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
oversimplifying logoes and stuff makes me rage, especially this
They probably paid 10 million for that and a 12 year old could have made it.
>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That's really great for us. Less ads in our brains.
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Some have more visual distinctiveness than this new minimalist shit
Just buy an old style one and replace the new one with it if you just have to have a jag
Jaguaren't
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
The font is ugly.
Awh hell nah, no more JAAAAAAAAAAG :(
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still..
/j
..pReTtY fArKiN’ sToOoPiD.
typeface (I think that’s the name?);
Logotype.
I would have guessed that was a Puma logo.
Slazenger
You're making that up.
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(1 replies)
JaGUar
They went from luxury car company to mediocre smartphone brand
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That's impressive, haha.
It looks like an off brand sportswear shirt you'd find on an African market.
They're trying to impress investors with 'serious' design, not stand out with a unique one
Nothing says "serious" like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
Yeah, it DOES look like shit, but tiger-less and safe shit
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
Their logo doesn't have a jaguar and their car commercial doesn't have any cars. Fuck it, whatever
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
We've gone full circle again
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
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What are they selling now 🙄
Cheap vapes and gucchi knock offs apparently.
I read this as joguar when I first scrolled by.
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
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