Either they make a phone chip ... or they continue to rot to obscurity.
this post was submitted on 18 May 2024
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Why? AMD doesn't make phone chips, yet they're dominating Intel. Likewise for NVIDIA, who is at the top of the chip maker list.
The problem isn't what market segments they're in, the problem is that they're not dominant in any of them. AMD is better at high end gaming (X3D chips especially), workstations (Threadripper), and high performance servers (Epyc), and they're even better in some cases with power efficiency. Intel is better at the low end generally, by that's not a big market, and it's shrinking (e.g. people moving to ARM). AMD has been chipping away at those, one market segment at a time.
Intel entering phones will end up the same way as them entering GPUs, they'll have to target the low end of the market to get traction, and they're going to have a lot of trouble challenging the big players. Also, x86 isn't a good fit there, so they'll also need to break into the ARM market a well.
No, what they need is to execute well in the spaces they're already in.
When AMD introduced the first Epyc, they marketed it with the slogan: "Nobody ever got fired for buying Intel. Until now."
And they lived up to the boast. The Zen architecture was just that good and they've been improving on it ever since. Meanwhile the technology everyone assumed Intel had stored up their sleeve turned out to be underwhelming. It's almost as bad as IA-64 vs. AMD64 and at least Intel managed to recover from that one fairly quickly.
They really need to come to with another Core if they want to stay relevant.
Pretty incisive article, and I agree.
In retrospect, I think the marketing/sales/finance corporate leadership idiocy that’s intensified over the last couple decades is the single biggest contributor to my deep sense of frustration and ennui I’ve developed working as a software engineer. It just seems like pretty much fucking nobody in the engineering management sphere these days actually values robust, carefully and thoughtfully designed stuff anymore - or more accurately, if they do, the higher-ups will fire them for not churning out half-finished bullshit.
That's why I like my steam deck so much: the design is so thoughtful and adapted to its own needs, and unfortunately that's a rare sight lately (not just in technology).
Yeah… I’ve been thinking about popping for one for a while now. I should probably just go for it.
Out of curiosity, is the etched AR glass on the top end model actually worth it, or is that more of a gimmick?
I bought the LCD without and later switched to oled with. Honestly. I barely notice it. Go for the cheapest oled option. That is a change you will notice, unlike the the etching.
Good tip. Thanks, friend!