this post was submitted on 06 Oct 2024
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[–] Blackmist@feddit.uk 13 points 3 days ago

On the one hand I'm sympathetic to a lot of people in the games industry. It's long hours, not great pay, low job security, and takes advantage of people who are passionate about games and crushes them beneath the wheels of capitalism.

On the other, anybody who's job it is to make games worse to make a quick buck, can politely go fuck himself.

[–] Kolanaki@yiffit.net 22 points 4 days ago* (last edited 4 days ago) (2 children)

It's true.

I'm a non-decent human (but a good dog) and I think Ubisoft games are soulless garbage.

wait I thought you were two good dogs.

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[–] Rekorse@sh.itjust.works 24 points 4 days ago (1 children)

What an absolutely dogshit headline.

"What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry... How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me. We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down," said Chassard

He didn't blame anyone for the gaming industry being bad right now. He stated it was bad, and explained why certain groups acting a particular way were hurtful and counterproductive.

Y'all get up in arms about literally any poorly written headline, and then watch all these people reply and explain how he did actually say that gamers are indecent humans who are the cause of the decline of the gaming industry.

[–] mindbleach@sh.itjust.works 3 points 3 days ago (1 children)

we should all uplift each other instead of bringing each other down

Ubisoft's business practices are part of why the industry sucks.

They're not caught in a tide with all the little indie studios. They're one of the 800-pound gorillas setting the rules everyone else has to play by.

[–] Rekorse@sh.itjust.works 1 points 3 days ago

I'm not saying to reward bad behavior, but to root for and assist with change. People are very good at adapting if we allow room for it. Thats just my perspective though, I know many have lost trust with Ubisfot. I just think they have an opportunity to change and earn it back.

I'd rather that then they go out of business.

I mean, a significant portion of gamers are shitgibbons, but that doesn't stop the criticism of Ubisoft and lootboxes from being true. Get fucked, Stevy Chassard

[–] ampersandrew@lemmy.world 77 points 5 days ago* (last edited 5 days ago) (4 children)

This article sucks. The original quote could be talking about anything, because it's so vague. It could be about legitimate criticisms of the game, or it could be nonsense like people yelling about Sweet Baby and DEI. There's no way to know, but the author of the article would clearly like you to ascribe it to something rational that still makes Ubisoft the bad guy.

EDIT: Original tweet is from a MAGA guy, so it's very easily actually about shitty people.

[–] Aatube@kbin.melroy.org 8 points 5 days ago (5 children)

Especially with the gamergate 2.0 that's opening a new article-specific case on Wikipedia court for the first time in 8 years...

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[–] Rekorse@sh.itjust.works 2 points 4 days ago (1 children)

The quoted bit is pretty clear the guy was simply against people tearing each other down rather than supporting each other. They weren't even talking about the people who play their games. There has always been shitty people who play games. They expect better from people inside the industry, though.

Is there any reason you would be against video game developers supporting their field in general?

[–] ampersandrew@lemmy.world 3 points 4 days ago (1 children)

It's vague enough that it could be people complaining about DEI nonsense, which is stupid, but it could also be about anything from destroying good will with their fans to creating an industry that's a house of cards responsible for the bubble bursting that we've witnessed for the past two years, and I could see game developers railing against their own if it's for something they perceive to be destroying their industry. Like, this guy is a monetization director; I could absolutely see developers railing against manipulative monetization practices like loot boxes. But again, the statement is so vague and presented without context that it could be anything. The twitter account that linked it would absolutely be motivated to have people hound them about Yasuke and then say, "See?! They blame us innocent gamers for hate even though Ubisoft is obviously bad!"

[–] Rekorse@sh.itjust.works 3 points 4 days ago (1 children)

Their statement, in my opinion, is comparing two perspectives. The first thinks that Ubisoft has failed their customers and they should fail as a company for it, as punishment. The second perspective thinks Ubisoft has failed their customers and they should revise their business model so it aligns again with the public.

They are saying the first perspective is toxic, and won't fix any problems. People can and do change constantly. The position of monetization director isn't going anywhere, although it might be renamed. We should allow people the room to receive feedback and improve. Ubisoft is well positioned to reassess and get back to making games people want to buy.

Also, if Ubisoft literally goes bankrupt, does anyone realize how many developers will be out of work?

[–] ampersandrew@lemmy.world 3 points 4 days ago (9 children)

I listen to Jeff Grubb's daily news podcast, and when some toxicity came up around Ubisoft recently, he mentioned that maybe not everyone feels that way, but they don't have anyone who feels so positively about Ubisoft that they're about to jump to their defense either, and I think that tracks. Me, personally: Is it worth openly hating and spewing vitriol at Ubisoft? No. Do I hope they fail? Yes. Do I realize how many people would be out of a job as a result? Yes. Do I feel good about that? No. Do I want products that I perceive as "bad" to succeed in the market? No. Similarly, it sucks that the talented folks at Crystal Dynamics were set to work on Avengers and that the talented folks at Rocksteady were put to work on Suicide Squad, but I'm proud of the market for not supporting that garbage, and there are positive consequences to that that affect what gets made in the future.

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[–] JohnnyCanuck@lemmy.ca 23 points 4 days ago (2 children)
[–] SPRUNT@lemmy.world 42 points 4 days ago (1 children)

"Monetization Director at Ubistft"

Get fucked, dickbag!

[–] seejur@lemmy.world 8 points 3 days ago

When I create gambling addiction to kids I'm an outstanding human being, but if gamers don't like my games, they are horrible human beings.

This blowhard

[–] ColdWater@lemmy.ca 5 points 3 days ago

This is what I imagine a monetization director would say if their company got shit on

[–] ImplyingImplications@lemmy.ca 57 points 5 days ago (3 children)

How can you wish a company to fail

Very easily, actually.

[–] Fiivemacs@lemmy.ca 22 points 5 days ago* (last edited 5 days ago)

I want most all big companies to fail. Those running it ruined the companies, and the planet. Fuck em and let them all burn and rot.

These companies have never been loyal to consumers, why the hell should anyone give a damn if they exist tomorrow. Not like they will actually honor their warranties anyways, or they just replace garbage with more garbage.

[–] JDPoZ@lemmy.world 3 points 3 days ago* (last edited 3 days ago)

Instead of wishing any game company to fail, I wish for them to unionize.

That would piss the CEOs off more, would result in a bunch of passionate good devs who have nothing to do with the bad decisions and who just want to make fun games NOT losing their jobs, being discouraged and then leaving the game industry due to constant cycles of endless crunch, followed by layoffs and studio closures due to greedy stupid shortsighted actions by management.

[–] MudMan@fedia.io 16 points 5 days ago (2 children)

I mean, a bit of context may go a long way here.

How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me. We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down.

I get it, pithy joke, why let it pass, but still.

[–] ImplyingImplications@lemmy.ca 23 points 5 days ago (1 children)

The context is irrelevant because nobody wants Ubisoft to fail because they don't make content that caters to them. It's a strawman argument. Does this Director of Monetization want to uplift his competitors? Absolutely not. He would love if all his competitors failed. Yet he gets on his high horse saying we must uplift his corporate venture to extract as much money as possible because we're all in this together??

[–] MudMan@fedia.io 19 points 5 days ago (3 children)

I would be a lot more willing to agree with you if "nobody" hadn't been driving a massive harassment and hate campagin complaining about "DEI". I mean, it pops up explicitly right in the comments of the piece linked here. "Nobody" has been busy.

I can't believe we haven't learned anything since "it's about ethics in games journalism". "It's about monetization in AAA games" now, apparently.

FWIW, I don't know this guy, but I don't believe for a second that he would love it if his competitors failed. People have a wild, distorted idea of how AAA game development works and how people making it (leadership included) look at these things. The guy went online to say he's frustrated at seeing industry insiders siding with an online hatred campaign and people are all dogpiling because hey, his title sounds like the thing I don't like, so the assholes being assholes online must be justified this time.

Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences. Corporate dynamics are more than capable of producing dysfunctional results without an evil mastermind pulling the strings.

Also FWIW, I mostly agree with him. If you're in the games industry get the hell off of LinkedIn comments at all (as Chassard just learned the hard way), but especially don't be on LinkedIn cheering for colleagues doing badly. That's just rude and unprofessional. You are allowed to keep your opinions offline and should exercise that right when it comes to commenting on your colleagues' livelihoods.

[–] Peruvian_Skies@sh.itjust.works 8 points 4 days ago (6 children)

Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences.

Sure, most people involved in these projects do. But for any given team, if you told me you knew for a fact that exactly one person in that team wasn't, and asked me who I thought that person was, I'd guess "the money guy" every single time.

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[–] pixeltree@lemmy.blahaj.zone 4 points 4 days ago

Doesn't matter, cause that's not what's happening here lol

[–] YungOnions@sh.itjust.works 20 points 4 days ago

Maybe they should turn that mirror on themselves. Take a long look at the 'non decent humans' within their own ranks:

https://www.theverge.com/2023/10/4/23901575/ubisoft-executives-arrest-sexual-harassment-investigation

[–] wizblizz@lemmy.world 42 points 5 days ago (1 children)

Ubisoft needs to get used to not owning a business anymore.

[–] BlackLaZoR@fedia.io 19 points 5 days ago

They'll own nothing and will be happy!

Ubisoft MBA: Why is everyone so mean to us, we're only trying to take your money and provide you sub-par entertainment!

[–] Kaboom@reddthat.com 15 points 5 days ago (2 children)

The Ubisoft monetization director has the gall to call others non-decent humans? Now that's newsworthy.

[–] ZILtoid1991@lemmy.world 3 points 3 days ago

If he meant the anti-woke brainrot, then yes, but that itself is just shielding corporations from actual critiques. There's a very racist and transphobic caricature that even tries to make fun of people that doesn't blame woke creators, but monetization practices.

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[–] azvasKvklenko@sh.itjust.works 2 points 3 days ago

Wow, after all this they’re still in the denial stage of grief, not knowing they continue to harm themselves

[–] Weirdfish@lemmy.world 13 points 5 days ago (1 children)

My shelf is full of Ubisoft games. I'm playing one right now in fact, Farcry 2.

Thing is, I've bought a lot of them based of my love of the series, and the truth is, all the recent one's have sucked. Farcry 2,3,5, primal, AC black flag, rocksmith 2014, anything splinter cell, ghost recon wildlands, all amazing games.

Farcry 6, AC anything after black flag, breakpoint, the new rocksmith, I hated them all. Not because I want to see a company fail, but because the games just don't have the mechanics I enjoy.

I've spent a lot of money in good faith because ubisoft made some of my favorite titles, but I'm done. The only games I might buy at this point on faith are GTA6, Kingdom come Deliverance 2, and Subnautica 2.

I won't buy anything ubisoft again until I've seen multiple reviews telling me exactly why I'm going to love this one.

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[–] IcyToes@sh.itjust.works 8 points 5 days ago

Senior Ubisoft employee. Don't be mean and criticised us. Celebrate our shitty choices and track record. Think of the developers.

[–] maxenmajs@lemmy.world 8 points 5 days ago* (last edited 5 days ago)

We don't have to respond seriously to that, right? He's clearly non-decent. Pointing and laughing seems like the appropriate response.

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