The I ♥ NY shirt is so incredibly popular you don't even need to travel to New York to get it and it's been ripped off around the world.
But what about people that don't ♥ New York?
It's an untapped market. The attached image is an early draft. What does it mean to tolerate New York? I don't know.
Another version could say I Am Indifferent Towards New York.
