Ad revenue is down (at least) 50% and they just keep making decisions that kick people off their platform.
I’m pretty sure Twitter advertising and Reddit advertising are in a race to the bottom to see who’s going to have to pay companies to put ads on their site first.
It’s insane to watch this happen. I remember watching the rise of Twitter as a kid and it becoming ubiquitous with social media, only to see it crash down this quickly.
I’m speculating, but I’d guess a lot of functionality is being limited because they don’t have dev staff to maintain it, as well as trying to cut server costs as much as possible. I’d honestly be surprised if musk was making these decisions because he thinks it’s good for the health of the platform. There has to be some ulterior motive for it.