this post was submitted on 23 Aug 2024
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  • Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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[–] tabular@lemmy.world 218 points 2 weeks ago (7 children)

Why are we comfortable with not owning the things we buy :/

[–] Squizzy@lemmy.world 99 points 2 weeks ago (2 children)

Im not, I wouldnt buy one.

[–] grue@lemmy.world 32 points 2 weeks ago (1 children)

It's not enough to not buy one. We need to demand that Congress and the FTC do their goddamn jobs and quit letting every company fuck over the public.

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[–] anarchrist@lemmy.dbzer0.com 23 points 2 weeks ago (1 children)

I would consider dragging my used equipment over sr mgmt's face

[–] Batman@lemmy.world 79 points 2 weeks ago (3 children)

For everyone with a peloton, you can flash the bike with an aftermarket software.

[–] LemmyFeed@lemmy.world 61 points 2 weeks ago

HACK THE PLANET!!

[–] bigkahuna1986@lemmy.ml 41 points 2 weeks ago (1 children)

flash the bike with an aftermarket software.

Not a phrase I'd ever thought I'd hear.

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[–] blindbunny@lemmy.ml 15 points 2 weeks ago

Zwift or TrainerRoad

[–] Wogi@lemmy.world 29 points 2 weeks ago (1 children)

They already charge a ridiculous monthly fee just to use the bike.

And sure, it's a nicer exercise bike, but you can get a similar experience with a much cheaper bike and a tablet.

[–] elliot_crane@lemmy.world 11 points 2 weeks ago (2 children)

Yep. I’ve been doing this for a while now with a cheap old no-name bike and an ipad. Poor man’s peloton ftw.

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[–] Ilovethebomb@lemm.ee 13 points 2 weeks ago

I mean, there's a reason almost nobody is buying their products.

[–] VelvetStorm@lemmy.world 12 points 2 weeks ago (3 children)

I'm not which is why I don't use photoshop or lightroom.

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[–] solrize@lemmy.world 89 points 2 weeks ago (9 children)

This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

[–] cygnus@lemmy.ca 90 points 2 weeks ago (2 children)

Because it's an exercise bike ✨on the internet✨

[–] NatakuNox@lemmy.world 13 points 2 weeks ago

Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!

[–] dch82@lemmy.zip 8 points 2 weeks ago

The F in IoT stands for Freedom

[–] underwire212@lemm.ee 24 points 2 weeks ago

They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

[–] Donkter@lemmy.world 23 points 2 weeks ago (6 children)

Peloton is designed for rich people. They don't say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you're eager to be seen as someone who spends too much money on an exercise bike.

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[–] twig@lemmy.dbzer0.com 65 points 2 weeks ago (1 children)

Yeah I mean I'm not surprised that this business is failing. It always just seemed like a worse and more expensive version of something that was always inherently pretty boring.

[–] abigscaryhobo@lemmy.world 12 points 2 weeks ago

I mean it was already overpriced for what it was, and it was only really good/popular during covid. A lot of people now will either go to the gym for classes or just get a bike without a $12-$49 monthly fee. I just can't wait to see how long until they lock the wheels without a subscription

[–] zero_spelled_with_an_ecks@programming.dev 61 points 2 weeks ago (1 children)

So they lost resale value and will have more trouble selling new hardware as well?

[–] billbasher@lemmy.world 21 points 2 weeks ago* (last edited 2 weeks ago) (3 children)

My thoughts exactly. This seems like a short term play to boost the stock price, let execs get out of the market, then sell off the company before it goes under.

Also how are they gonna prove you didn’t buy it before the announcement and just didn’t register/use it until after? Seems to me that’s gonna be sticky in the eyes of ~~copyright~~ terms & conditions

[–] piecat@lemmy.world 9 points 2 weeks ago (1 children)

I don't get what it has to do with copyright?

It's as simple as they built the equipment to require an app. And it needs the cloud, so its either accept the license or stop using the hw.

It's happening everywhere.

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[–] cordlesslamp@lemmy.today 59 points 2 weeks ago

Company: we're limping, how can we recover and pick up the pace?

CEO: How about we shot ourselves on the foot?

Company: die

CEO: Why would customer do this to us?

[–] Nuke_the_whales@lemmy.world 52 points 2 weeks ago (2 children)

If this shit is allowed, every other company will follow. Imagine buying a used car and getting hit up with a $1000 activation fee, fuck that

[–] filister@lemmy.world 17 points 2 weeks ago (1 children)

Don't give them new ideas. Cars are already slowly turning into a SaaS on wheels.

[–] Angry_Autist@lemmy.world 7 points 2 weeks ago

Another thing I predicted a decade and a half ago that the internet of that time mocked me for...

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[–] aaaaace@lemmy.blahaj.zone 52 points 2 weeks ago (8 children)

The tech world has become and endless conveyor belt of stupid greedy miseries.

No subscription-based company products should be in public schools. That would stop with inculcating model acceptance.

No federal agency should be using any subscription product, including any cloud products. Public data should not be capable of being held hostage or monetised.

Both are a waste of public funds and set a bad example.

We can put marketing teams in the fields and mines doing honest toil.

[–] Noodle07@lemmy.world 6 points 2 weeks ago

The marketers yearn for the mine

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[–] RangerJosie@lemmy.world 37 points 2 weeks ago (1 children)

So you're saying there will soon be a scene dedicated to cracking Peloton software.

Cuz that's what I'm hearing.

[–] Glytch@lemmy.world 30 points 2 weeks ago (1 children)

Already exists. The Peloton subreddit has a guide on rooting your bike and installing custom apks.

[–] RangerJosie@lemmy.world 19 points 2 weeks ago

Damn. Might be time to pick up a used one.

Thanks for the heads up.

[–] madcaesar@lemmy.world 36 points 2 weeks ago (6 children)

Don't Tesla do the same bullshit? If you paid for some feature then sell the car, the new owner has to pay for it again?

This shit should be illegal.

[–] rottingleaf@lemmy.world 15 points 2 weeks ago (4 children)

Just outlaw things that don't work without internet connectivity. Activation included.

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[–] SoleInvictus@lemmy.blahaj.zone 6 points 2 weeks ago

That's the "full self driving". All the newer cars come with computers capable of doing it, but you either pay a $99/month subscription or a one time $8k charge.

I just checked out their website and apparently you can either transfer it to a new Tesla or leave it with the car and basically sell it to the new owner. Not what I expected at all.

https://www.tesla.com/support/fsd-transfer

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[–] kevincox@lemmy.ml 32 points 2 weeks ago

This is basically admitting that consumers don't actually value their subscription service for the cost. If users were buying used bikes and signing up for subscriptions Peloton would be thrilled, they would do everything that they could to encourage that like free trials. But it must be that most people who buy used bikes don't find the subscription worth it and cancel within a few months. Adding this fee both extracts more money and creates a sunk cost fallacy that will cause them to go longer before cancelling.

If the product sold itself they would just let people pay them subscriptions, its basically free money.

[–] UpperBroccoli@lemmy.blahaj.zone 26 points 2 weeks ago (5 children)

Is this like an.... idiot tax?

[–] underwire212@lemm.ee 9 points 2 weeks ago

The “signing up for Planet Fitness membership but not actually using the gym” is the real idiot tax. Well, yeah, I guess this one is too.

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[–] Angry_Autist@lemmy.world 20 points 2 weeks ago

I predicted Peloton's failure on launch, two of my cryptobro friends laughed and dumped semi serious money into it.

LOLLLLLLLLLLL

[–] RalphFurley@lemmy.world 19 points 2 weeks ago (4 children)

Wife and I bought a Peloton. It works well, we love it. I'm going to cancel the subscription and just use the damn thing without attending the classes etc like an old school stationary bike.

Sucks bc I enjoy a couple of the classes but this is BS

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[–] ReCursing@lemmings.world 17 points 2 weeks ago

Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.

Uh... what? No

[–] jaggedrobotpubes@lemmy.world 8 points 2 weeks ago (2 children)

For a subscription fee of [+$5/six months] your brand new pair of Peloton Underwear™️ won't shit themselves.

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[–] M500@lemmy.ml 7 points 2 weeks ago (4 children)

I recently read that a baby crib did the same thing they charge an activation fee after it’s sold. First we had subscriptions now we have reselling activation fees. It’s just another way to get a little bit more money.

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