this post was submitted on 09 Aug 2024
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Paramount Global Says It Landed $1B In Digital Upfront Ad Commitments (deadline.com)
submitted 1 month ago by GreenEngineering3475@lemmy.world to c/television@lemmy.world
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cross-posted from: https://lemmy.world/post/18443471

Sports, broadcast TV and $1 billion in digital commitments paced Paramount Global's overall upfront ad performance, Co-CEO Chris McCarthy said.

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