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US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead. (www.military.com)

submitted 1 month ago by yogthos@lemmy.ml to c/usa@lemmy.ml

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[–] That_Devil_Girl@lemmy.ml 11 points 1 month ago (2 children)

The delistings might not have anything to do with The Rock, but rather geopolitics and the US involvement in sketchy conflicts.

[–] yogthos@lemmy.ml 3 points 1 month ago (1 children)

Oh yeah, I imagine one has to be absolutely desperate to sign up for the army right now.

[–] PanArab@lemmy.ml 2 points 1 month ago

It is hitting +50C in the summer across the Arab World. Anyone dumb enough to enlist will die of heat before being killed by the resistance.

[–] upto60percentoff@kbin.run 3 points 1 month ago (1 children)

You're suggesting ONLY 38 people total delisted during the total length of the promotion? Those are incredibly low numbers.

[–] That_Devil_Girl@lemmy.ml 3 points 1 month ago (1 children)

No. I'm just going by what the report says and offering a possible reason.

[–] upto60percentoff@kbin.run 2 points 1 month ago

The US military HAS a method of distinguishing "delisting for reason A" from "delisting for reason B", but they're all coming up as false positives for The Rock's endorsement? That seems a touch unlikely.

[–] dumbass@leminal.space 5 points 1 month ago (1 children)

Recruits: is that The Rock? Fuck that I'm out!

[–] PolandIsAStateOfMind@lemmy.ml 2 points 1 month ago

is that The Rock

"We expected guns, so nope"

[–] CyberMonkey404@lemmy.ml 2 points 1 month ago (1 children)

Tbf, when was the last time you've seen a decent military-related ad? Not just enlisting, but even stuff like working for weapons factories and such. And not just in USA either, if you've seen recent Russian ads for enlisting

[–] delirious_owl@discuss.online 4 points 1 month ago (1 children)

"Poor as shit? Risk your life and we'll give you a degree. Also honor and shit."

We had recruiters in our grade school lunch room saying ^ that. I regret not organizing to get them banned.

[–] CyberMonkey404@lemmy.ml 1 points 1 month ago

Lovely! Well it seems Russian government decided to ape that, because their ads are all "Time for important decisions!" and just below that - "Get a million upfront".

Like so:

So yeah. Military ads are cringe as hell