The real cost of enshittification is that they make it impossible for others to run honest business.
Who will pay a subscription for privacy respecting services when there are a dozen free alternatives. True cost of running online business has been completely hidden from users and for so long that they will never accept those that want to cover the costs upfront.
e.g. how many of you remain on Lemmy if instance owners asked for a monthly fee to cover their server costs?