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Netflix to take on Google and Amazon by building its own ad server (techcrunch.com)

submitted 4 months ago by BrikoX@lemmy.zip to c/technology@lemmy.zip

4 comments fedilink hide all child comments

Netflix is launching its own ad tech platform only a year and a half after entering the advertising business.

top 4 comments

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[–] Z3k3@lemmy.world 0 points 4 months ago (1 children)

I used to be excited by new things in tech but all I can think is "what the fuck now"

Please tell me its not just me getting old

[–] elvith@feddit.de 0 points 4 months ago

It's only logical. They already show ads. When they run their own ad tech stack, they cut out the middle man and earn all the money themselves.

Sure it takes a bit of work to get customers and such, but when you're a company of that size with that many customers, it shouldn't be that hard.

[–] gregorum@lemm.ee 0 points 4 months ago (1 children)

Well, this sounds terrible

[–] schnokobaer@feddit.de 0 points 4 months ago

It's like their password sharing crackdown made people accuse them of being out of touch and they respond like "out of touch? Us?! Lmao, watch this!"