I think if glue-on labels had been applied (especially with thick glue / extra height), visibly raised above the surface of the paper, an older man / Executive like Donald Trump at age 78 would have better understood these are labels. Having labels integrated into the same paper surface as the photographic image can be confusing to many consumers of media, the medium of having raised / elevated "stickers" that are not all perfectly aligned and placed might have made it more clear.

“One of the Count’s most quoted sentences is “The map is not the territory.” In other words, don’t confuse the word with the object, the description with the thing itself.” ― Donald Fagen, Eminent Hipsters

"Everything is Media Ecology" comprehension

“Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” - “The Medium is the Massage: An Inventory of Effects” by media analyst Marshall McLuhan and graphic designer Quentin Fiore, and coordinated by Jerome Agel. It was published in March 1967