this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] tryptaminev@feddit.de 0 points 1 year ago

everyone would use the features if available. It is more economic aka cheaper for bmw to just install the pricier heated seat in every car ibstead of adjusting to what the customer bought.

But instead of passing the economic gain to the customers, they arbitrarily lock it to maximize profit.