this post was submitted on 10 Nov 2023
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I'm expecting someone smart at Google to figure out how to encode ads as part of the video file as it is delivered, making it literally undifferentiatable in the data we receive, and then there's no way around it. They'll make millions in ads and billions licensing it out.
I'm hopeful that reencoding on the fly or even merging preencoded files into a single stream is too expensive because it needs a lot of compute power and invalidates caches .