this post was submitted on 14 Sep 2023
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It was not revolutionary in the sense of technology, it was revolutionary in the sense of getting the general public to understand and accept the idea of a smartphone.
EDIT: Not to say it's still necessary. I mostly stick to the iPhone because I don't want to repurchase all the apps I already purchased, some for a significant amount, if I have to replace my phone. If that becomes moot one day, like if iPhones get to the point that they're unusable or somehow Apple goes under, I'll switch.
So they had "innovative marketing", ok.