this post was submitted on 28 Apr 2025
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To be fair, there are tricks to it just like there are tricks for getting better Google results. But "prompt engineering" isn't a fucking career.
It is evidence of a leadership team that is just clueless.
exactly this - SEO (search engine optimization) is huge, just like "prompt engineering" is extremely valuable - and its quite different from SEO. I wouldnt think either is a full-time position but, but learning to effectively prompt and use LLM's is definitely a skill.
In my experience SEO is largely bullshit too and the rest is so simple you could summarize it on maybe two regular pages of paper and actually documented on pages that the search engines publish themselves (stuff like duplicate content, stable URLs, which status codes to use when,...).
I agree on both counts - honestly, a lot of companies are probably just posting job openings (that will purposefully remain vacant) with titles like AI Prompt Engineer and SEO Specialist to help boost shareholder confidence. I think I'm just fighting against the idea that LLMs should be used like a search engine - i know you didnt suggest that but I've been reading a lot recently about 'ChatGPT lies!' when in reality people are wrongly using a pattern recognition system like its a search engine.