this post was submitted on 23 Jul 2024
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Formula 1

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[–] TomSelleck@lemm.ee 4 points 3 months ago (3 children)

How long until Alpine sells their team?

[–] Microw@lemm.ee 4 points 3 months ago

They're not. Briatore's pitch to Alpine/Renault leadership is "you need the team for marketing purposes, but the own engine development at Viry actively hinders your goals and you should purchase Merc engines instead".

[–] TheMalWare@lemmy.ml 3 points 3 months ago

Despite the jokes they seriously won't. Their 2016 investment keeps ballooning past $1 billion in value, and most of their marketing rests on F1, because exposure > sporting results.

Not until they have gone through another 100 races plan.