this post was submitted on 17 Jul 2024
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Speaking of the Mouse House, ratings analyst Parrot Analytics tell us that Doctor Who was the most in-demand UK-originating show with U.S. audiences during its early release, although it didn’t have enormous competition in this realm (Bridgerton counts as U.S.-originated while Baby Reindeer had been out for a month by the time Doctor Who launched). It was seventh on Disney+’s list of most in-demand series, Parrot adds, trailing the likes of The Simpsons and the Star Wars offshoots.

Considering its marketing might and budget, a senior U.S. ratings source positions these figures as “underwhelming,” although they acknowledge Doctor Who has long struggled attracting mainstream audiences in the U.S. “Okay but not stellar,” was the simple verdict from a Disney insider about the internal view on its performance.

All eyes now on the upcoming season, which is in the can and due to launch next year, along with a long-rumored set of spin-offs that comprise the new ‘Whoniverse’ including The War Between the Land and the Sea. Fans were delighted when this spin-off was alluded to in the ’73 Yards’ episode of the latest season and Deadline is told that shooting will commence in September.

One of our sources close to the production believes Disney will “need to make a decision” on its future relationship with the show soon after The War Between the Land and the Sea wraps, and this could have a bearing on how long the in-demand Gatwa — who will lead a West End production of The Importance of Being Earnest at the end of this — remains Doctor. Although the next season has wrapped, this source predicts the final episode has been left open-ended, with the possibility remaining open that Gatwa could regenerate into his successor if he chooses to exit. Gatwa’s agents hadn’t responded to Deadline’s request for comment by press time.

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[–] ValueSubtracted@startrek.website 8 points 4 months ago (11 children)

It's absolutely bizarre to me that the Disney deal didn't include the back catalogue - it seems like that would be a huge asset when it comes to attracting and retaining viewers.

[–] Corgana@startrek.website 3 points 4 months ago (1 children)

I wonder if it's an age thing. The new season was strongly directed at a younger audience. "Classic" Who and even the 2005+ era audience is mostly in their 30s and up. Might not (yet) be worth the price even for Disney.

[–] ValueSubtracted@startrek.website 2 points 4 months ago

And then they went and opened with the return of Tennant and a plot featuring a villain from 1975 😂

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