this post was submitted on 14 Jul 2024
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Apple was never really that innovative. Their business model was to take recent innovations, like handheld computers, package them up all nice and shiny, and market the hell out of them. That's what sold the iPod, even though there have been plenty more technically superior devices. Same with all their other products.
You’re not wrong. I’d argue the iPhone was quite innovative. I laughed when I heard Apple was gonna take on Nokia. Nokia was a juggernaut at the time. Apple presented Nokia’s proverbial head two years later. Quite the turnover. Apple is still living off iPhone profits 15+ years later.