this post was submitted on 15 Jul 2024
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All of this is investor driven, and a lot of the announcements are 'Yes, people giving us millions of dollars to do things, we're going to make a 2nd game in this series'. You need to announce what you're doing so you can get people to give you the money to fund doing the thing you want to do, since I'm entirely certain CDPR isn't sitting on funding to go off for 5 years and make a game without telling anyone anything.
The hype train is mostly driven by game journalists that see that a company is going to make a game, and then do the clickbait 'GameCo announces Game 2! Here's 10 things that we think will be in it!' listicles for the next few years, which skews everyone's expectations and can drown out more tame discussion since who doesn't like hype?
I mean, that’s how production works. It’s an investment. The company invests in the games, spending their own money, and then sell it to make that money back and profit. That’s how it works in every other industry. And, the most similar thing to compare it to: video production. Movies, tv, etc.
This stupid method is what ends up creating all of the problems with game production, namely that stupid “crunch” shit. They take peoples money, creating impatience in the customer, and then squeeze the programmers in order to deliver when the company creates this sudden ticking clock because they didn’t want to do business like every other company ever. Invest in the product, make it good enough to profit. If you fail, it’s your money lost, just like it is for movie studios.
You’re definitely right the journos are pouring gasoline on this fire, but it’s an entirely self-created problem for the studios.