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Its not like there are a shortage of spy-thrillers bouncing around. I don't see anything immediately wrong with an MI6 extended universe, particularly if it lets younger and more unorthodox talent have fun with the setting. FFS, "Agents of Shield" and the Netflix TV street-level-hero spin offs were functionally thrillers in their own right. A lot of them were very good.
But there's so much wrong going on under the hood of the industry. More and more talent sacrificed on the alter of AI generated content (the Rings of Power generative dialogue/screenwriting was a horrifying example of how to waste $700M in acting/set design). More focus on special effects and less on cohesive storytelling or direction.
Like, if you got the writers room from Slow Horses to do a spin-off franchise called "009", I would be fully on board. But if its just going to be the franchise eating its own tail with forty different poorly adapted variations on Casino Royale... yeah, I can understand why there would be drama.
As much as I think AI will make everything worse, I think it's just a symptom of the real problem in the industry.
I think it boils down to two things:
So what they've learned is that there's no point in making movies - if they want to make money they need to make a franchise. So they keep investing in anything they can possibly milk into a soulless franchise that sucks in consumers and leaves them hooked.
There's no room for artistic authenticity in this process. It will produce worthless garbage by design. It's consumerism turned into cinematography.
Thank god some are rebelling against it.
Can you tell me more about Rings of Power using GenAI?
Amazon Storywriter was developed back in 2015 to generate long form works - novels, screenplays, etc - without the need for large writers' rooms.
There's a free version that's been floating around she a few years, but it has been in active use by the Amazon Prime content team for longer than that
If any expansion came from the creative team behind Bond I’d be ok with it, I guess, but when owner Amazon is trying to force it reeks of cash- grab monetisation.
I mean, the Bond franchise is only in the state its in because the original producers couldn't crank out more than one movie every seven years. That's embarrassing. And everything since Skyfall has been mid-to-crap, despite them throwing fortunes behind it and having a Chad like Daniel Craig at the helm.
That said, the parent company playing tug-of-war with the creative team over how to deliver the next edition in the franchise is a big reason why we get these annoying delays. But, at the same time, giving ten creative teams $50M to make their own entries in the franchise strikes me as a better move than giving one team $500M.