this post was submitted on 03 Dec 2024
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Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

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[–] paysrenttobirds@sh.itjust.works 51 points 2 weeks ago (24 children)

I'm just going to be unpopular for a minute here and say if you find yourself drinking out of single use disposable containers everyday, take some time to see if you can change that, even a little bit.

The future "goals" listed here are so lame I don't think you can pretend there's a sustainable way for billions of people to have that habit.

[–] geissi 8 points 2 weeks ago

While it's a commendable attitude for one person, trying to solve systematic issues by appealing to individuals does not work.
That is exactly what governments and legislature are for.

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