United Kingdom

4113 readers

268 users here now

General community for news/discussion in the UK.

Less serious posts should go in !casualuk@feddit.uk or !andfinally@feddit.uk
More serious politics should go in !uk_politics@feddit.uk.

Try not to spam the same link to multiple feddit.uk communities.
Pick the most appropriate, and put it there.

Posts should be related to UK-centric news, and should be either a link to a reputable source, or a text post on this community.

Opinion pieces are also allowed, provided they are not misleading/misrepresented/drivel, and have proper sources.

If you think "reputable news source" needs some definition, by all means start a meta thread.

Posts should be manually submitted, not by bot. Link titles should not be editorialised.

Disappointing comments will generally be left to fester in ratio, outright horrible comments will be removed.
Message the mods if you feel something really should be removed, or if a user seems to have a pattern of awful comments.

founded 1 year ago

MODERATORS

tom@feddit.uk

GreatAlbatross@feddit.uk

frankPodmore@slrpnk.net

Reddit overtakes X in popularity of social media platforms in UK (www.theguardian.com)

submitted 1 day ago by SleafordMod@feddit.uk to c/unitedkingdom@feddit.uk

7 comments fedilink hide all child comments

Give it some time and maybe Lemmy will enter the top 10...

you are viewing a single comment's thread
view the rest of the comments

[–] Emperor@feddit.uk 10 points 1 day ago

The figures make Reddit the fastest-growing large social media platform in the UK and represent a growth of 47% on the same period in 2023. The leap took Reddit above LinkedIn and X into fifth place on the table of UK social media platforms, which is now topped by YouTube after it overtook Facebook, reaching more than 44 million adults.

Reddit, renowned for its devoted user base who refer to one another as Redditors, appears to have been boosted by updates to Google’s search engine this year.

Farhad Divecha, the managing director of the UK-based digital marketing agency AccuraCast, said: “Google’s latest algorithm update in the first half of 2024 gave Reddit a big boost in organic search traffic. I think that has probably contributed a lot.”

That's intriguing. Google sign an agreement with Reddit to mine it's content to feed to it's AI, then boost it in search results, driving more people to it, increasing the amount of content that it can mine. Nothing sinister going on here.