this post was submitted on 27 Nov 2024
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Shrinkflation

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A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won't notice.

We notice. We feel ripped off. Let's call out those products so we can shop better.

What is Shrinkflation?

Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.

Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.

From Wikipedia:

In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.

[...]

Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by "stealth". The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers' ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.

https://en.wikipedia.org/wiki/Shrinkflation

Community Rules

  1. Posts must be about shrinkflation, skimpflation or another related topic where a company has reduced their offering without reducing the price.
  2. The product must be a household item. No cars, industrial equipment, etc.
  3. You must provide a comparison between the old and new products, what changed and evidence of that change. If possible, also provide the prices and their currency, as well as purchase dates.
  4. Meta posts are allowed, but must be tagged using the [META] prefix

n.b.: for moderation purposes, only posts in English or in French are accepted.##

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If anyone can explain how it can be 3.3 ounces in the new can and 3.6 in the old while grams and millilitres remain the same i would love to know.

The damn can is also ever so slightly smaller you can see it very well but you can feel it and measure it

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[–] kreskin@lemmy.world 2 points 1 day ago (1 children)

you'd have more weight if you had more liquid in the can. The can probably contains an emulsifying agent that was changed, altering how much liquid you'd need in the same volume to guarantee the aerosol effect worked.

[–] Aussiemandeus@aussie.zone 5 points 1 day ago (1 children)

But Oz and g's are both weight measurements

[–] kreskin@lemmy.world 2 points 20 hours ago (1 children)

yes and no, fluid ounces are volume.

"Is 1 fl oz the same as 1 oz? Both fluid ounces and ounces represent a unit of measurement, but they are quite different. Fluid ounces, as the name might imply, are specifically meant to measure volume (often of liquid ingredients like water), while ounces measure weight, usually of solid ingredients like all-purpose flour."

aerosol cans typically display fluid ounces. You can google it.

[–] Aussiemandeus@aussie.zone 1 points 18 hours ago

Where as ml is volume and g is mass.

So either way Oz is portrayed here one of the other two would have to adjust?