this post was submitted on 10 Nov 2024
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The same way people watched cable TV for decades. The slow ramp up of ads has a portion of the population prepped to be slightly frustrated, but willing to deal with it.
But yeah having been spoiled with no ads for years now, I have to mute my parents TV every time I go over. Even muted, there's still something about lots of ads that draws my eye more than whatever the actual show is. Drives me nuts.
Just to be clear, ads free cable TV was a thing on a very small minority of cable channels for less than 10 years (from 81 up until 87 if I recall the research I did on the subject correctly), the only reason people keep talking about it is because they didn't live it. At first the vast majority of cable channels were just regular channels from regions too far away to get a signal for with antennas and cable only channels mostly had ads as well, there were something like four of them that didn't.
I wasn't really referring to the free years, but the many years where people put up with increasingly loud and lengthy commercial breaks which became so invasive that shows would literally design their beats around being interrupted