Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

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Afterpay introducing targeted advertising. (lemmy.ml)

submitted 1 month ago by DreitonLullaby@lemmy.ml to c/privacy@lemmy.ml

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I can't find any articles or posts talking about this anywhere, so I just wanted to share a post about it. I received an email on July 2 from Afterpay about an upcoming change to the privacy policy which will take affect on August 1, 2024. I used a website to compare the text of the old policy with the text of the new, and found that they are now introducing targeted advertising. They harvest personal information about you and share them with third-parties and partners in order to serve you with personalized ads within the Afterpay app. They track information such as your spending habits and how you interact with their marketing messages, and they now also combine all of your personal information they have collected about you to profile you, they also get information about you from third-parties. Quoted from the updated policy:

Information from third parties about you, such as identity, preferences and inferences about you...

Just wanted to share this, since I can't find any discussion of it online. Here's a link to the policies if you want to check it out. These are Wayback Machine links.

Current Policy (As of April 2, 2024)

Upcoming Policy (Effective Aug 1, 2024)

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[–] DreitonLullaby@lemmy.ml 4 points 1 month ago

Nope, but people should be aware. It seems most invasive policy changes in the tech industry fly under the radar because no one reads them to begin with.