this post was submitted on 28 Sep 2024
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Mildly Interesting
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Reasonable reason: pre-2020 theaters would be packed sometimes and it's helpful to have assigned seats. It resolves seating disputes and gets people to go straight to their seats. When I saw Avengers End Game (or maybe Infinity War), they had to have employees spotting empty seats for everyone walking in.
Cynical theory: they're logging seat selection trends and going to move to tiered pricing like airplane seats