Solarpunk

Most poorer people straight up cannot afford the better option up front.

Lots of things are basic social requirements if you want to have access to lucrative careers. If you're not wearing the right clothes, good luck at job fairs, interviews, networking events, etc. Can't afford the pricey ones that will last? Your options are get the cheap ones or have a worse chance at income that you need to survive. This is, again, not a free choice.

On top of that, again, the distribution of climate impact is skewed heavily toward the rich. Without including that in these arguments and articles, and simply saying everyone needs to do these things, people are biasing the burden on poorer people.

Finding good secondhand options takes a lot of time. So much so that it is literally a job that people have. More often than not, the decision is frumpy clothes that will make you stand out in a bad way that can easily affect job prospects, self esteem, how your kids are treated at school, etc. or to buy the cheap stuff online.

Most of the time, the stuff at the thrift store isn't much cheaper than the cheap stuff online, and often it IS the cheap stuff that will break soon that people have discarded. Take a walk through your local thrift store and it's probably overflowing with clothes from Shien, halfway broken knockoff IKEA furniture, and cheap (probably broken) single-use kitchen gadgets.

None of this even touches on the carefully targeted advertising on social media that primes people to have the kind of consumption behavior that fuels these companies to begin with.