this post was submitted on 03 Jul 2024
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Science Memes

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[–] smeg@feddit.uk 77 points 4 months ago (2 children)

Oh weird, I assume this is just because the white is relatively red compared to the cyan, right? As in if you took any image and coloured it in the same way then it would also look red.

[–] Theblonde@lemmy.world 46 points 4 months ago

Yeah, there seems to be a lot more going on here than just marketing. If you mask the logo, the red still works. I believe it has to do with the combinations of white/black, white/cyan, black/cyan and the relative size of the blocks to produce a red hue through complimentary color persistence or whatever it's called.

[–] RinseDrizzle@midwest.social 3 points 4 months ago (1 children)
[–] dustyData@lemmy.world 2 points 4 months ago (1 children)

Brain uses expectations to decide what to fill perception with. you don't expect hands to be the same red tone as cola cans.

[–] half_fiction@lemmy.dbzer0.com 17 points 4 months ago (1 children)

I think it's also the amount of blue overlay. If you zoom way in, the cola can has much larger chunks of uninterrupted white, whereas the hand has a lot more blue interspersed.

[–] RinseDrizzle@midwest.social 1 points 4 months ago

Fair point, well observed!