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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] anas@lemmy.world 1 points 1 month ago (3 children)

What do you need that isn’t in the free version?

[–] gregor@gregtech.eu 3 points 1 month ago (1 children)

Authenticator. Also, I would like to support the devs. Running a server and developing the software itself is far from free.

[–] anas@lemmy.world 2 points 1 month ago (1 children)

Fair enough, but does having your passwords and 2FA on the same service not defeat the purpose of 2FA?

[–] gregor@gregtech.eu 1 points 1 month ago (1 children)

Good point. 2FA is quite useless if you have a randomly-generated 256 characters long password for every service. I guess Bitwarden is worth it for the advanced security reports (it costs them money for this) and supporting the devs?

[–] slumberlust@lemmy.world 3 points 1 month ago (1 children)

You don't need to justify a purchase! If you like the product, paying for it is ge best way to ensure it stays around.

[–] gregor@gregtech.eu 1 points 1 month ago

agreed

[–] sugar_in_your_tea@sh.itjust.works 1 points 1 month ago* (last edited 1 month ago)

I pay for it because it was required to share passwords with my SO. That's now in the free version, so I don't really need it anymore, but it's $10/year, so I keep the sub to support the devs. I'll probably end it once I self-host it.