this post was submitted on 20 Sep 2024
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me_irl

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[–] affiliate@lemmy.world 16 points 2 months ago (2 children)

what are “new verticals”? do i even want to know?

[–] DerisionConsulting@lemmy.ca 30 points 2 months ago (3 children)

They are opportunities for increasing shareholder value through innovative and disruptive market-leading practices.

[–] affiliate@lemmy.world 15 points 2 months ago
[–] funkless_eck@sh.itjust.works 10 points 2 months ago

I mean not necessarily, they could just be ways to expand profit centers by increasing pipeline opportunities through net new MQLs

[–] Adderbox76@lemmy.ca 3 points 2 months ago* (last edited 2 months ago) (1 children)

Depending on the context of the business, it could also mean exploring new product categories, like a bicycle maker deciding to get into the skateboard market because it happens to be popular. Or in the context of an online news website, a "vertical" is whether you are writing about tech, or health, or pop culture, etc...

When I wrote for MUO (very briefly) I was assigned to the creative software "vertical"; writing articles about video editing software, updates to different paint/art programs, etc...

[–] DerisionConsulting@lemmy.ca 0 points 2 months ago

This is the correct answer, but I wanted to be silly.

Also, it makes sense that an ellipsis as a single character exists, but I've never seen it before. It's blowing my mind.

[–] perishthethought@lemm.ee 2 points 2 months ago

Verticals are industries. I.e, "services" or "wholesale" are verticals.