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This concept should’ve been a slam dunk, and they blew it.
It seems like they developed the entire thing in a silo without ever considering how people would actually want to spend their time on holiday. It sounds incredibly appealing on the surface, and aimed directly at my (and my partner's) demographic, but they just screwed the pooch at every corner.
My take was that they were pulled very hard in two directions: the initial idea was to appeal to the hardcore fan who would love nothing more than to drop thousands of dollars to have an immersive Star Wars experience, and it was see-saw'd by the desire to also appeal to the classic Disney market of families with children. Inevitable result: you get something that satisfies neither group.
It also sounds like the cost shock set in at some point and the vision was scaled back.
Oh, 100%. One of the side effects of trying to appeal to families, who are usually more budget-conscious, is that they felt like they had to bring the price down... despite the fact that that was basically impossible. I'm not saying they should have gone luxury, but I'm puzzled as to why they wouldn't target the many nerds who have lots of disposable income and would kill to throw it at this kin dof experience.
I'm still watching, but it feels like they didn't bring in people from their parks, hotels, and cruise ships to consult or manage taking the concept from design to execution.
Reminds me of the time my previous employer tried to have a bunch of webdevs build an embedded device
Or some people who have ran LARPs before.