this post was submitted on 08 Sep 2024
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The highest usage of ad blockers happens within the age range of 18-24, which categorically includes Gen Z.
The second highest age range is 25-34, and the third highest is 12-17, which is also included in Gen Z.
That said, I would argue that, while knowing how to use a smartphone doesn't make you tech savvy, knowing how to use an ad blocker doesn't either. It's as easy as installing an extension.