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Advertisers plan to withdraw from Twitter in record numbers | CNN Business (www.cnn.com)

submitted 2 months ago* (last edited 2 months ago) by airportline@lemmy.ml to c/technology@lemmy.world

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[–] partial_accumen@lemmy.world 31 points 2 months ago (1 children)

Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —

The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.

The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.

"But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don't know, phrenology or something" -the spokesperson probably

[–] Nougat@fedia.io 15 points 2 months ago

And "WE BUY GOLD!!!!*"

*for a fraction of its actual value