Steam

The restrictions are on people who are playing the game(and showing it off prior to release).

The restrictions are showing that the company selling the game is kinda shitty.

We cannot say for certain but it’s possible that someone(s) in the first group, the customers, is trying to disrupt the sales for a game from a shitty company.

The people who care about and released the restrictions and the people who would be affected by the attack are the same people. The attack isn’t about in-game themes because if it was they simply wouldn’t launch the game.