this post was submitted on 28 Aug 2024
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Well, that button probably dates from the late 80s or early 90s, when Apple was comparing Macs to branded IBM PS/2s and such that were sold to schools and enterprises.
And they weren't wrong, at the time. Those PS/2s were fuckin' expensive.
There's a reason why no-one bought IBM PS/2s. They were horrible value for money.
The real competition at the time was the thousands of other brands selling PCs. By that time IBM was plummeting in sales and other companies were selling most of the PCs. That's where 95% of the market was.
Certainly, but Apple was comparing itself to other computer companies with international reach, not to the white box PCs coming out of the Floppy Wizard store in the strip center.
A lot of larger companies like Compaq etc. were making "respectable" PCs by then and selling them in big quantities in direct competition to IBM.