this post was submitted on 26 Aug 2024
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That's also the business model behind ad localization now, they'll pay the actor once for appearing on set and then pay them royalties to keep AI editing the commercial to feature different products in different countries.
If they're up front about it and if the actor agrees to it (as with Speechify), I don't see a problem with that. SAG should also be involved to try and determine fair compensation.