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Peloton announces $95 “used equipment activation fee” (arstechnica.com)

submitted 2 weeks ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

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[–] solrize@lemmy.world 89 points 2 weeks ago (17 children)

This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

[–] Donkter@lemmy.world 23 points 2 weeks ago (6 children)

Peloton is designed for rich people. They don't say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you're eager to be seen as someone who spends too much money on an exercise bike.

[–] solrize@lemmy.world 5 points 2 weeks ago (1 children)

Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I'd be impressed if I saw that. Unlike with the Peliton.

[–] catloaf@lemm.ee 6 points 2 weeks ago (1 children)

That doesn't have brand status.

[–] solrize@lemmy.world 5 points 2 weeks ago (1 children)

Cinelli is a much more prestigious brand than Peloton, heh.

[–] catloaf@lemm.ee 9 points 2 weeks ago (1 children)

To you. Not to the people that they're trying to impress.

[–] solrize@lemmy.world 2 points 2 weeks ago

Yeah I guess I'm showing my age. Still though, there must have been other fancy bikes after I got out of highschool.

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