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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 2 months ago by Vincent@feddit.nl to c/firefox@lemmy.ml

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] Allero@lemmy.today 3 points 2 months ago* (last edited 2 months ago) (1 children)

Sounds like BAT token from Brave

Top up by buying it or watching ads somewhere else, and then spend on sites you see as important or flat to everyone who you visit and is connected to BAT ecosystem.

[–] LWD@lemm.ee 4 points 2 months ago

Mozilla had the opportunity to do this. Or to do something like this. GNU Taler is a thing.

Mozilla pulled a sneaky trick on his community: convincing us that context sensitive advertisement needs to be collected by the browser. It's on the back of another trick: convincing people that they can only make money through ads.

A few months ago, Mozilla officially became an ad company, so any claim they make about privacy has a clear conflict of interest with their own monetary gain. By selling advertisements as a necessary evil, they can sell you the cure.