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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 2 months ago by Vincent@feddit.nl to c/firefox@lemmy.ml

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] Vincent@feddit.nl 2 points 2 months ago (1 children)

No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.

[–] LWD@lemm.ee 1 points 2 months ago (1 children)

Why would a Firefox fan endorse the state coming down on the side of a Facebook made proposal? I remember when Mozilla used to be about fighting big tech corporations, not empowering them through state-mandated monopolies.

[–] Vincent@feddit.nl 1 points 2 months ago* (last edited 2 months ago) (1 children)

Because the proposal itself is good? I am not tribal enough to reject world peace if Facebook proposes it.

I also don't see how the proposal would lead to a Facebook monopoly.

[–] LWD@lemm.ee 1 points 2 months ago

If the Boeing Corporation started building "world peace" weapons silently into their commercial aircraft without telling anybody, I would question their commitment to world peace.

When Mozilla, an AdTech company, builds extra advertising data collection into Firefox, I question their commitment to privacy and not simply selling ads.