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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising
(blog.mozilla.org)
A place to discuss the news and latest developments on the open-source browser Firefox
There's also the bit where if it doesn't work out no real harm is done (to users - there's obviously reputation damage to Mozilla now): people who already block things by default are not affected at all, and no new information is shared about those who don't. Whereas the upside if it does work out is enormous. In other words, low risk, high gain. Even with low odds, that's a path worth exploring.