this post was submitted on 21 Aug 2024
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Today I Learned

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TIL that in January 2014, a seven-year-old girl named Charlotte Benjamin wrote a letter to Lego, pointing out the lack of female characters compared to male ones. A few months later, in June 2014, Lego introduced a "Research Institute" set showcasing female scientists, which quickly sold out.

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[–] Fubarberry@sopuli.xyz 95 points 2 months ago (13 children)

Legos have typically sold more to boys. For a long time, Legos were meant to be gender neutral, but it didn't work out and 90% of Legos sold were to boys. It was bad enough that Lego felt a need to create girl targetted legos in 2012, to try to capture some of that market. The "Friends" Lego sets were enormously successful, and tripled sales of Legos to girls in the first year it came out.

It's also common to target an audience by having the characters be reflective of the audience. If you write a book targeted at elementary school boys, you usually want it to start an elementary school boy.

So I'm not surprised that most traditional LEGO figures are boys after decades of boy dominated sales.

A source on some of this.

[–] Kecessa@sh.itjust.works 14 points 2 months ago (7 children)

It's also common to target an audience by having the characters be reflective of the audience. If you write a book targeted at elementary school boys, you usually want it to start an elementary school boy.

Which is pretty funny when looking at Disney vs Ghibli movies because Ghibli actually does that while Disney just goes "Here's a young adult princess, enjoy girls!"

[–] ArbitraryValue@sh.itjust.works 7 points 2 months ago* (last edited 2 months ago) (4 children)

As a boy I liked reading about boys going on adventures, but I also liked pirates, aliens, superheroes, knights, robots, etc. I think I liked all those more than I liked boys going on adventures. The ideal was a combination of the two, like Treasure Island. A girl going on an adventure was also more interesting if the girl was a princess, and in fact I liked Disney movies.

I don't think I would have liked Ghibli movies when I was a kid. Nausicaa and Mononoke would have been too scary and the others would have been boring. (But I confess that as an adult I only like those two scary ones and I think the others are boring, which is an opinion other people tend not to share.)

[–] SharkEatingBreakfast@sopuli.xyz 9 points 2 months ago (1 children)

"Porco Rosso" is a about an ex-military seaplane pilot who battles air pirates. He also, incidentally, has been turned into a pig. It's both fantastically funny and very occasionally heart-breaking.

It also has one of the best lines in cinema: "I'd rather be a pig than a fascist."

[–] nik9000@programming.dev 2 points 2 months ago

I love that proco being a pig is treated as mildly weird. His relationship with the fascist government is more important to the plot than that he is a pig. No one else is an animal. It's just a thing that happened to him. You can tell it's a big deal to him, but no one else really cares. You could remove him being a pig and the story still works fine. It just makes the regret and inadequatecy more obvious.

I think I like Howel's Moving Castle more. But it's close. That one gave me a whole author.

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