this post was submitted on 21 Aug 2024
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[โ€“] lvxferre@mander.xyz 73 points 2 months ago (8 children)

Sorry beforehand for the intrusive politics, but it's kind of unavoidable for me in this case.

This is almost a textbook example of the Marxist concept of alienation. Once a brand takes over a meme, people are alienated from

  • the meme itself - because nobody wants to sound like an ad board
  • from the creative process behind the meme - because creating a new meme gets that sour taste in the mouth, as you feel that corporations might hijack it
  • from human nature and themselves - because memes are a form of self-expression
  • from each other - because memes are intrinsically social and it's yet another social link being removed by the corporation hijacking the meme
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